About 100 million hours of video are watched on Facebook every single day.
For businesses that are trying to break through the noise, you need to post high-quality videos to get noticed. You’ll grow your brand, create a loyal following, and convert that following into customers.
You may shy away from posting the video because you’re putting yourself out there, and you don’t know the technical aspects of how to post a video on Facebook.
Don’t worry, because we’ve got your covered. Read on to learn how to plan, create, and post videos on Facebook that will get attention and build your business.
The first question that people tend to ask is if they need specialized equipment to produce videos for Facebook. If you’re just starting out, you’ll want to invest in a few things to make your videos shine, but they’re all relatively inexpensive.
You don’t need to invest in a camera right away. Your phone will work just fine to start out with.
You do want to get a tripod and lighting equipment. A tripod will let you shoot videos hands-free and make your videos stable. A good tripod can cost about $50.
Lighting is going to be the most important thing that adds quality to your videos. You don’t want to rely on standard lights because they’re usually not balanced for daylight. They can give your videos a yellow or green tint that looks funny.
You can get a decent video lighting kit for about $100-$150.
Depending on the videos you want to shoot, you may decide to get a background stand and a paper or fabric background. This can give your videos a little more color and saves people from staring at your drab walls.
A background stand runs about $50 or more, and background fabric can run between $30 – $150.
Know What Your Audience Needs
You can have the best camera and equipment and still have horrible videos. That’s because you aren’t providing value to your audience. Do you know what your audience wants and needs?
You have to ask yourself every time you make a Facebook video. You want to be sure that you are giving them something of value. If your videos are educational, inspiring, or entertaining, then you’re on the right track.
Plan Your Video
You’ll want to take the time to study how you watch videos on Facebook. Notice how the video captures your attention, which needs to happen in the first few seconds.
You’ll then need to sketch your video out. Plan the length and content of the video. Some people like to script their videos out, so they don’t have a lot of awkward pauses while speaking.
Shoot the Video
Now it’s time to shoot your video. Before you begin, run some test shots to make sure your lighting is set up well and that you’re in the frame of the camera.
Using masking tape or gaffer’s tape to mark your spot is useful if you’re standing in front of the camera. This will ensure that you’re in the middle of the frame.
Edit Your Video
You may choose to edit your video or not. In some cases, if you’re doing an instructional video, you’ll want to make a lot of quick cuts to keep the attention of your viewers.
The one thing that you must do to your video is to add captions. Almost 85% of people watch videos with the sound off. If you’re talking to the camera without captions, your video will not get views.
How to Post a Video on Facebook
Now here’s the part that will make you nervous. It’s time to upload a video to Facebook.
There are a couple of ways you can do it, either from your phone or from your computer. You’ll want to login to your Facebook account and go to your business page.
From there, you’ll see an option for Create Post. Underneath that are a few options, the first one is “Photo/Video.” Click on that. On your computer, the file explorer window will pop up so you can choose the video file to upload.
Find your file and click on “Open.”
The video will upload, and you’ll be able to add text, which will let people know what the video is about. This is a great place to include a call to action as well.
What if you want to download your video or another video to watch later? Facebook doesn’t allow video downloads, but there is a workaround, which you can find at this link: https://setapp.com/how-to/download-facebook-video.
This way, you can watch Facebook videos on your time without using data.
Using Facebook Live
What if you want to go live to connect instantly with your audience? You can do that with the Facebook Live feature.
For example, if you’re a fitness professional, you can do a morning workout with your audience. A restaurant can create a live cooking demonstration of a popular dish.
You can give a behind the scenes tour of your office or broadcast a special event.
It’s very easy to use Facebook Live. Just go to your business page. Under the Create Post option, you’ll see another option to create. This option lets you create an offer, event, job posting, or live broadcast.
Click on “Live” and start talking to the camera.
Remember, the other principles of videography still apply. You need to light your videos well, plan them out, and give something that your audience will find useful.
Post Your Video on Facebook for a Successful Business
People will spend hours watching engaging videos on Facebook. Now that you know how to post a video on Facebook, you can create compelling videos that your audience finds useful and will stop scrolling to watch.
You can leverage your amazing videos into paying customers and gain a loyal following.
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