The art of presenting information to an audience is not inherent, so it must be learned. Some presenters are comfortable and confident while others struggle to relate to attendees and speak in front of a crowd. Bad presentations cost time and money for all parties involved. They also cost businesses lost opportunities, like obtaining accounts from large corporations, attracting new investors, or becoming noticed as a brand.
Start with Impressive Visuals
Before a presentation begins, attendees have determined the quality based on handouts and how they are provided. Papers stapled together, for example, indicate a rushed job with minimal preparation. Information in the right type of document cover lets people know the presenter is serious about the topic and values the fact that the audience took the time to be there. Companies that offer a wide variety of covers, such as Filmsource, give presenters options that will impress the audience from the very beginning.
What to Consider?
Selecting the perfect document cover for each presentation is as important as the information included. Considering certain aspects of covers will assist with the decision. Major aspects include:
An interesting texture is excellent for proposals because it adds the sense of touch that strikes the reader as unique. A vibrant color gets noticed as people enter the event. Colors are also a fun way to divide people into groups for creative activities of engagement.
Some styles lend themselves to binding applications, such as heat, glue, or spiral coils. Thermal covers withstand most methods of binding and are suitable for different presentations. The weight of the cover is often associated with the importance of the report, project, or manual that accompanies the seminar or convention. A flimsy cover is not recommended for professional presentations. Durability speaks to training purposes and the degree of reuse expected from document covers.
Utilizing a company that focuses on presentation preparation and supplies makes it possible to get document covers that will not be found in office supply chains. Touche covers are one example. These are elegant due to a one-of-a-kind texture and matte finish. Linen covers have an extra-soft texture and a clean look that gets noticed.
Flexigrain is another specialty type of exterior that combines weight and texture to convey importance and impressive style. The feel of leather and a heavy-duty weight will emphasize a ground-breaking proposal, information to serious investors, or a marketing plan to a prospective client. Chromolux is ideal for covering bound documents. This product has a matte finish on one side and a high-gloss finish on the other side.
Diamond Clear offers an unobstructed view of the cover page to the presentation. Pictures capture attention and are easier to remember than those graphs and statistics. One picture or a collection of three to four on that first page will intrigue attendees and spark their imagination regarding the course of the presentation.
Once the color, texture, weight, and durability are decided on for a cover, custom services mean the business will get further benefits from the initial gathering of an audience. Stamping, embossing, or printing the business name and logo on any type of cover ensures those who have participated will know where to find more details. This also helps customers or clients from contacting a competitor by mistake.
Applications may vary based on the choice of cover but will always add finesse to prepared handouts. Silk screening, scoring, windowing, and foil-stamping are possible for most selections. Other options include gluing, folding, and die-cutting that can be used to reflect business aspects or provide contact details. These additional services will be used to personalize covers for an individual client or company in the event of collaboration proposals or training presentations.
Making Any Presentation Successful
There are presentation strategies that will build on the positive impression audiences get with handouts encased in the perfect cover. Most presentations are conducted as if in a vacuum. Representatives of the business provide the information or sales pitch, answer any questions, and thank everyone for coming. That formula will not entice people to take action, mention company products or services to friends or coworkers, or look forward to further developments.
The key to a successful presentation is to view it as an integral component of ongoing business marketing. It is not an isolated incident that has zero impact on how the business is perceived. Colleagues that attend will take notice and consider collaborating on a future project. An investor sitting in as a trainee during a seminar looking to expand her portfolio will contact the office. Thinking about the desired outcomes will shape future presentations.
To Whom Are You Speaking?
Going into a presentation with no idea who will be in the audience translates to total disaster. The perspective will be all wrong, people will not be interested in aspects of the topic, and relating to attendees will not be possible. The product or service does not change, but what people take away from the time allotted does.
The language used at a conference for professional accountants will be different than that expected at a conference for direct care specialists. Accountants will require applications from SaaS (Software as a Service), for example, while direct care specialists will be interested in other applications to become more efficient. Highlighting the elements of the product for each occupation makes or breaks either presentation.
Know the Material
A presenter, even one that is confident in speaking to a room of people, must have a complete understanding of the material. This is essential to give examples, make points clear to that group that barely grasps the concept, and answer questions from that one person who never accepts the first explanation given. Stammering over part of the information reduces credibility and often loses at least half the audience.
Being prepared shows attendees their time and attention are respected and appreciated. Addressing all the components of a successful presentation will increase the benefit gained by a striking document cover. Continue to impress and hold attention for the entire duration of the single presentation, two-day convention, or weekend seminar.