YouTube may be the king of online video, but its subscription music streaming service is trailing far behind its biggest competitors.
According to a report in , Google now has 15 million paid subscribers — a number that includes customers on free trials, per sources — across its two paid music streaming services, YouTube Music and Google Play Music. (The search giant has not made their subscriber base public; the number comes from two sources familiar with the subscription numbers.)
A major reason why YouTube Music, which costs $9.99 a month, is so far behind in subscriptions could be that the YouTube platform is mostly known for its free-to-watch content. When ad-supported video is taken into account, YouTube rises to the top of the streaming music services. Note: the Google Play Music service is being phased out and will soon be combined into YouTube’s offering.