Today at MWC Barcelona, OnePlus CEO Pete Lau unveiled an initiative to spur apps for 5G networks. The timing is right, too. With 5G launching around the world this year, carriers, phone makers and consumers alike have yet to develop a killer app for the massive increase of speed provided by 5G. Basically, OnePlus is asking for help developing uses for 5G.
OnePlus sees a lack of imagination around 5G in the long term. Speaking on a panel, CEO Pete Lau stated he does not believe people have thought enough about how 5G can change lives in the long term.
This contest will select 20 finalists, who will get OnePlus devices. The winners will get a trip to OnePlus HQ, access to 5G testing labs and support from OnePlus and EE.
Such contests were common around the launch of 4G as mobile device makers were attempting to bolster app marketplaces. But 5G apps could look much different from 4G apps, as much of the processing is offloaded to a central data center instead of happening on the device.
The promise of 5G is nearly here, but it will take initiatives and programs like this one from OnePlus to help make the possibilities clear to consumers.