It is no secret that Apple is renowned for its Macs, iPhones and iPads.
However, it would soon be selling virtual reality headsets as well as cars.
The Financial Times report that the company has gathered a team of AR and VR specialists with the aim of exploring the world of virtual reality.
The word is that the team is busy working on prototype headsets.
Apparently, hundreds of employees who are working on the assignment include some who were poached from corporations such as Lytro and Microsoft.
The Financial Times further mentioned that sufficiently experienced 3D interface expert, Doug Bowman was also hired by Apple to become part of the team.
Apple acquired the AR and VR technology corporations such as Emotient, Faceshift and Metaio in the year gone by.
The company has many patents for head-mounted displays including one that seems like Oculus Rift.
However, Jony Ive is the chief design officer at Apple who believes that the face is not the appropriate zone for one’s computer.
Apple CEO Tim Cook may be striving for the development of a VR headset that can go up against the likes of Oculus Rift and Hololens.
He is on record saying he finds it ‘cool’.
Apple continues to conduct research on fresh technologies even if does not translate into something substantial.
VR is on the rise so it is not surprising that Apple is exploring its options. Oculus Rift promises to make a mark once it is out come this March.
Considering HTC and SONY are also jumping on the bandwagon with their Vive and PlayStation VR headsets, Apple would be silly to hold back their horses.
Thus, AR and VR headsets are not all that Apple is targeting. Courtesy of Project Titan, Apple is looking to unveil an autonomous car on which about 1,000 employees have been working.