Here’s What Men And Women Look For When Buying A New Smartphone [Chart]

Here’s What Men And Women Look For When Buying A New Smartphone [Chart] 1

Shopping for a brand new cellphone is no chore these days. A lot of thought goes in to the brand, specifications, colours and many more characteristics of the smartphone that one is looking to buy. Heck, you might even have your own choice of cellphone shops or e-shops that you prefer to buy from. It is no surprise that every buyer has a different take on what is better for him/her. However, latest research by Nielsen studies the significant differences between the choices of men and women when it comes to buying a smartphone. Here’s a detailed look at it.

Men and women choices, statistics

In the main, men seemed to be more interested in characteristics such as the display size, processor speed and operating system while female population showed more keenness towards the price point and terms of contract. I do not suppose that the study only focused business ladies and teenaged boys.

There are aspects such as battery life that somewhat reunited the choices of men and women. Surprisingly, though, the subjects of the survey considered it secondary to pricing and other specifications of their select smartphone. That goes to show how deeply engrossed most people are in the other primary specs that a smartphone has to offer over its battery power.


Other factors that receive nearly equal importance by men and women are the camera and smartphone carrier. As mentioned before, women seemed to attach more importance to the contract terms than the men. Women also seem to have a slightly better eye for design details as depicted by the chart.

One cannot conclude that the study fully and fairly translates the smartphone needs of men and women in this piece of chart but it still does its job. All in all, it’s a given that there are some features that each one of us wants-bang for buck deal, good processor, battery and screen size. Let us hear from you, though. What do you specifically look for in a smartphone and how closely do you relate to this chart?

[via Mashable]