UK Ad Authority: iPhone 4, Not Galaxy S II, Is The Thinnest Smartphone

According to report published by an advertising authority in Britain, Apple iPhone 4 is still the slimmest smartphone in the world and not the Samsung Galaxy S II.

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TechCrunch reports that Advertising Standards Authority in the UK has stopped Samsung from claiming its Galaxy S II as the slimmest phone. According to them, Samsung Galaxy S II measures about 8.71mm thick except the bottom part which measures about 9.91mm thick and houses the Bluetooth, Wi-Fi and other hardware whereas, the iPhone 4 measures about 9.3mm thick from top to bottom.

The ASA ruled that since the iPhone’s thickest point is thinner than the Galaxy S II’s thickest, Apple has the right to continue claiming the title. Samsung likely isn’t too pleased — save for a single thick bit, their GSII is mostly thinner, and Apple gets to maintain their positioning (in the UK at least) as purveyors of slim, sleek design.

As a result, Samsung would not be able to advertise its newest phone as the world’s slimmest at least in the UK.

Samsung can however use many different tags for its Galaxy S II smartphone such as the world’s fastest or the phone with the best screen as it houses a Super AMOLED screen or even the world’s slimmest device with the dual core processor.

Samsung has sold over 3 million units of Galaxy S II in just 55 days of its release and it has not even been introduced in the U.S. It will be great to see this handset prosper even more after launching in the biggest electronics market of the world.