According to a recent survey by Nielsen, majority of the new smartphone users prefer Android devices over other OS powered smartphones.
Apple’s iOS occupies the second spot with 28 percent consumers choosing it, while percentage among those who recently got a new device is also the same.
These figures could change rapidly in favor of Apple’s iOS, as release of the latest and the most advanced phone yet, the iPhone 5, is just around the corner and just like every other year when a new Apple product comes out the percentages points in favour of iOS.
It should also be noted that 56 percent of new buyers preferred a smartphone to a feature phone. It is also expected that smartphone sales will grow with the release of the next generation iPhone that is due to launch on October 4th.
The new and feature packed smartphones keep a user happy all the time — whether it be entertainment or business. The popularity of smartphones is growing day by day due to which there will be new opportunities for developers, retailers and advertisers.