2. Embrace Life (Sussex Safer Roads Partnership)
One of the most innovative videos of the year is a British PSA that encourages people to wear a seat belt. You expect it to be boring, But it takes your breath away with simplicity and emotion. It is a welcome respite from traditional scare-tactic PSA’s.
Ad Agency: Alexander Commercials
1. NSFW. A Hunter Shoots A Bear (Tipp-Ex)
What if you were a hunter and had to choose between shooting a bear or dancing with it? With a seemingly infinite number of responses to anything clever or dirty you might think of, this video from Tipp-Ex, takes choose-your-own-adventure style videos to a whole new level.
Ad Agency: Buzzman
