Top 10 Most Innovative Viral Ads

8. There’s A Soldier In All Of Us (Activision)

Kobe Bryant and Jimmy Kimmel join regular folk in playing real-life soldiers in this spot for Activision’s “Call of Duty: Black Ops” video game. The video’s inclusive message does a great job showing us the new game is for everyone.

Ad Agency: TBWA/Chiat/Day

7. Swagger Wagon (Toyota Sienna)

One of the best ways to find an audience online is to know exactly who you’re looking for and then make them feel good. Toyota and its ad agency did both with a video that makes any parent in search of a minivan feel cool and hip.

Ad Agency: Saatchi & Saatchi LA