Top 10 Famous Logos, Which Have A Hidden Meaning


Logos are the best way to represent your company in a single small image. A clean and eye-catching logo might even increase the popularity of your company. But not all logos are just a mean for representing your company, some logos also have a meaning or a motive hidden in them, which are not recognizable on the first look. Here are the Top 10 logos with hidden meaning.

1. Amazon

Amazon logo,logo amazong

You might have wondered the reason of the arrow in Amazon’s logo, pointing from a to z. The real reason for the presence of the arrow is to show that all things from a-z are present for retail at Amazon. On afterthoughts, that arrow also represents a smiling face.

2. Apple

Apple logo,logo apple

The Apple’s logo simply shows a bitten Apple as the fruit from the “Tree of knowledge” in the story of  Adam and Eve in the Bible.

3. IBM

IBM logo,logo IBM

The white lines crossing through the IBM in the lower right  in Big Blue’s logo, highlight the shape of “Equal” sign, therefore giving the message of “Equality”.

4. Mobil

Mobil logo,logo mobil

The simple yet meaningful logo of Mobil is made of red and blue colors. The red color in it shows strength while the blue colors is a mean of showing faithfulness and security in the company.

5. FedEx

FedEx logo,logo FedEx

The FedEx logo, though quite simple has a powerful meaning hidden it. If you look closely at the red Ex in the logo, you’ll realize that the white space between E and x is an arrow pointing towards the right. This right or forward arrow highlights the importance of moving forwards towards the feature.


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32 Responses to " Top 10 Famous Logos, Which Have A Hidden Meaning "

  1. Dmarti57 says:

    You’re wrong about BMW.  The Blue and White are the colors of Bavaria, where the company started.  The checkered design is also their flag.

  2. TheRealNotyou says:

    Come on, everyone knows about VW.

  3. Paul Hannah says:

    Two omissions. The Toyota logo contains all the letters of the word TOYOTA. And the Subaru logo of stars refers to the fact that SUBARU in Japanese means ‘Pleades’ a constellation sometimes called the seven sisters.

  4. Michael says:

    This article is pathetic and poorly researched.

    BMW is wrong, The blue and white checkers are from the Bavarian flag, the rest was made to match the RAPP logo (the original founding company),

    Amazon is blindingly obvious (not a hidden meaning),

    Apple is Wrong, Jobs had the hole put in to prevent people from thinking it was a cherry.

    IBM is Wrong, Paul Rand put in the horizontal lines to suggest speed and dynamism

    VolksWagen isn’t a hidden meaning. Yes, Volks Wagen means People’s Car. It’s the literal meaning of the compound noun. It isn’t a secret or hidden in any way, if anything It was originally Propaganda

    FedEx. You’re not wrong here, except you do realize that the main logo is orange, but it is often printed in red, blue, green, grey, yellow etc right?

    Toyota is wrong. The overlap between the two smaller ellipses was to represent the mutually beneficial relationship and trust between the customer and company, and forms a T (for toyota) and the larger ellipse represented the global expansion of Toyota’s technology and potential for the future.

    Stop getting your information from blogs and useless crap and learn how to do some proper research, hell even a wikipedia search would have set you straight on a few things.

  5. noname says:

    I heard that audi’s four rings are represented for gay couples, they make 4nuts together..

  6. RogerThePunk says:

    in the FedEx ground logo, the Ex is green… every electrician knows that the green wire is ground…

  7. but they failed to mention that Toyota’s symbol spells out the companies name, letters overlaping each other…

  8. Naz says:

    Toyota Logo got T O Y O T A words in it ~

  9. zaki says:

    You are wrong about Apple as well, Company name is “Apple Computers” means AC so he took apple symbolically in drawing and the bite mark is showing the letter “C”.

  10. jou says:

    blue strips in IBM logo – I was thinking this is a prisoner uniform of german death camp for Jews like Auschwitz, Birkenau , Treblinka, Dachau, etc…..isnt’ it? IBM was collaborating with III Reich of Germany.

    • Jo Qu says:

      Obviously your not aware enough to mention how many other nationalities were in the death camps, and how Polish died for Jews. Most companies, all the german ones worked with Nazis and IBM-good catch there. Current collaborators are Amazon and Ebay.

      • Dante Ardenz says:

        LOL ! It never ends.. The Reich could of just killed the people where they were,or let them into there own firebombed cities.. 3.5 million German Civilians deliberately ‘terror bombed’ in them ! Wow, Now the Polish. It would of taken the Nazis 75 Years,to ‘Gas’,and 35 to cremate ‘6 million Jews’. The war only lasted 4! How many more years to add the Poles? No ashes ever found ! I guess its still going on? LOL

      • BeamerSmith says:

        How are two companies that didn’t exist at the time, “collaborators”??

    • Dante Ardenz says:

      Here we go ! And Allied companies worked for THEIR war effort ! That is how it works. As for ‘Death Camps’.. They were WORK CAMPS.. The International Red Cross Report Of 1948 said they saw NO HOMICIDAL GAS CHAMBERS IN ANY CAMP.. No forensic evidence today. Gas residue,human ashes,dead soil,special suits,fans,air tight doors.. Plus even the mainstream admit NO GAS CHAMBERS EXISTED IN GERMANY ! Only reported in Poland ! I guess you want money from BMW,form the billions already extorted.. Plus IBM based plants worked for the Reich,not USA Based.. Of course !

  11. Adr says:

    Second color in “FedEx” is not RED but ORANGE !

  12. markmythoughts says:

    The “TOYOTA” logo also has contained within it all the letters of the word ‘toyota’- the spelled out word is analytic to the symbol. Pretty brilliant.

  13. hans says:

    mercedes sign is not true…arrows stand for water,oil,and air,and circle stand for earth…. so storry is :give me air ,water and oil and i can circle the globe…i know,,,i am german

  14. Common Sense says:

    The Mercedes sign is pure evil, Gerries want to take over our British Planet.

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