Top 10 Famous Logos, Which Have A Hidden Meaning


Logos are the best way to represent your company in a single small image. A clean and eye-catching logo might even increase the popularity of your company. But not all logos are just a mean for representing your company, some logos also have a meaning or a motive hidden in them, which are not recognizable on the first look. Here are the Top 10 logos with hidden meaning.

1. Amazon

amazon logo meaning Top 10 Famous Logos, Which Have A Hidden Meaning

You might have wondered the reason of the arrow in Amazon’s logo, pointing from a to z. The real reason for the presence of the arrow is to show that all things from a-z are present for retail at Amazon. On afterthoughts, that arrow also represents a smiling face.

2. Apple

apple logo meaning Top 10 Famous Logos, Which Have A Hidden Meaning

The Apple’s logo simply shows a bitten Apple as the fruit from the “Tree of knowledge” in the story of  Adam and Eve in the Bible.

3. IBM

ibm logo meaning Top 10 Famous Logos, Which Have A Hidden Meaning

The white lines crossing through the IBM in the lower right  in Big Blue’s logo, highlight the shape of “Equal” sign, therefore giving the message of “Equality”.

4. Mobil

mobil logo meaning1 Top 10 Famous Logos, Which Have A Hidden Meaning

The simple yet meaningful logo of Mobil is made of red and blue colors. The red color in it shows strength while the blue colors is a mean of showing faithfulness and security in the company.

5. FedEx

fedex logo meaning Top 10 Famous Logos, Which Have A Hidden Meaning

The FedEx logo, though quite simple has a powerful meaning hidden it. If you look closely at the red Ex in the logo, you’ll realize that the white space between E and x is an arrow pointing towards the right. This right or forward arrow highlights the importance of moving forwards towards the feature.


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  • Dmarti57

    You’re wrong about BMW.  The Blue and White are the colors of Bavaria, where the company started.  The checkered design is also their flag.

    • Paul Hannah

      I have heard the aviation connection before, and they did make engines for aircraft in at least WWII, so it could be a combination of both reasons.

      • ward

        It could, but it isn’t. The spinning propeller connection was mentioned in “Finding Forrester”. Too bad, the Bayerische Motoren Werke as BMW was originally named does lend its logo from the bavarian flag. BMW only started making aircraft engines 6 months after the establishment of the logo in 1917.

        • no name

          I believe they did use the propeller against the blue sky in ads in th 30′s, but is is, as said, not the idea for the logo…

  • TheRealNotyou

    Come on, everyone knows about VW.

  • Paul Hannah

    Two omissions. The Toyota logo contains all the letters of the word TOYOTA. And the Subaru logo of stars refers to the fact that SUBARU in Japanese means ‘Pleades’ a constellation sometimes called the seven sisters.

  • Umar Satti

    very little info

  • Michael

    This article is pathetic and poorly researched.

    BMW is wrong, The blue and white checkers are from the Bavarian flag, the rest was made to match the RAPP logo (the original founding company),

    Amazon is blindingly obvious (not a hidden meaning),

    Apple is Wrong, Jobs had the hole put in to prevent people from thinking it was a cherry.

    IBM is Wrong, Paul Rand put in the horizontal lines to suggest speed and dynamism

    VolksWagen isn’t a hidden meaning. Yes, Volks Wagen means People’s Car. It’s the literal meaning of the compound noun. It isn’t a secret or hidden in any way, if anything It was originally Propaganda

    FedEx. You’re not wrong here, except you do realize that the main logo is orange, but it is often printed in red, blue, green, grey, yellow etc right?

    Toyota is wrong. The overlap between the two smaller ellipses was to represent the mutually beneficial relationship and trust between the customer and company, and forms a T (for toyota) and the larger ellipse represented the global expansion of Toyota’s technology and potential for the future.

    Stop getting your information from blogs and useless crap and learn how to do some proper research, hell even a wikipedia search would have set you straight on a few things.

    • bob

      bmw logo is a propeller …dummy

    • bmw historian

      I work for BMW, and the logo is a propeller against a blue sky to represent where the company originated, it started as a aircraft engine company. Your an idiot that think he knows it all

      • FrankC

        Wow, a shame that you work for BMW and do not know the truth about the logo. Idiot.

    • scott

      Thanks Micheal.

      I agree that the article is poorly researched.

      I read this article specifically to see if they would get the BMW thing right.

      The BMW prop myth is particularly irritating to a BMW motorcycle owner and graphics fan.

      Here is a link to back up what you said about the BMW logo.

      The writers of this article could have found this info with the slightest attempt at research.

  • noname

    I heard that audi’s four rings are represented for gay couples, they make 4nuts together..

    • guest

      audi circles represent the four puddles under the car, oil, coolant, trans fluid ,and ps fluid

    • Bored

      Really. Gullible fool.

  • RogerThePunk

    in the FedEx ground logo, the Ex is green… every electrician knows that the green wire is ground…

  • Tiffany Davis

    but they failed to mention that Toyota’s symbol spells out the companies name, letters overlaping each other…

  • Naz

    Toyota Logo got T O Y O T A words in it ~

  • zaki

    You are wrong about Apple as well, Company name is “Apple Computers” means AC so he took apple symbolically in drawing and the bite mark is showing the letter “C”.

  • jou

    blue strips in IBM logo – I was thinking this is a prisoner uniform of german death camp for Jews like Auschwitz, Birkenau , Treblinka, Dachau, etc…..isnt’ it? IBM was collaborating with III Reich of Germany.

    • Jo Qu

      Obviously your not aware enough to mention how many other nationalities were in the death camps, and how Polish died for Jews. Most companies, all the german ones worked with Nazis and IBM-good catch there. Current collaborators are Amazon and Ebay.

  • Adr

    Second color in “FedEx” is not RED but ORANGE !

  • markmythoughts

    The “TOYOTA” logo also has contained within it all the letters of the word ‘toyota’- the spelled out word is analytic to the symbol. Pretty brilliant.

  • hans

    mercedes sign is not true…arrows stand for water,oil,and air,and circle stand for earth…. so storry is :give me air ,water and oil and i can circle the globe…i know,,,i am german

  • Common Sense

    The Mercedes sign is pure evil, Gerries want to take over our British Planet.