Why Demographics Are Important In Presentations

Why Demographics Are Important In Presentations

Audience analysis is vital to shape the preparation, delivery and evaluation of any well thought-out presentation – you should consider them before, during and after the event. According to Grice & Skinner, authors of Mastering Public Speaking:

Before the speech, you will analyze your audience more than while you are actually presenting the speech.

However, thanks to advances in technology in the world of electronic voting systems, it is possible to collect data on your audience as you present and use that information to shape the direction of your event.

demographics, demographics globe

How it Works

IML’s voting software allows the presenter to capture demographic information on the audience, which can then be broken down and analysed further. For example, participants can be asked to select their gender and each subsequent answer can be displayed in accordance to the responses from males and females. However, IML’s electronic voting systems are not limited to gender breakdowns; they can be used to discern practically anything from age range to the different departments represented at a conference or presentation. This way, thoughts and opinions from different demographics can be collected, compared and debated.

Why Bother with Audience Demographics?

Perhaps the most obvious answer is to identify underlying trends from different groups. However, voting software of this sort can also offer other benefits. In terms of age, presenters can amend terminology to deliver information in a style familiar to the listeners. Gender stereotyping can also be avoided; while men and women share a broad range of experiences, their socialization differs and topics can be presented in a fashion that is relevant to both men and women. Ethnicity, education, religious beliefs and economic backgrounds can all be catered for. In effect, the audience stops being seen as a faceless mass of listeners and as a group of individuals whose individuality may impact on the direction that the presentation takes.

IML’s electronic voting systems allow a presenter to fully engage with an audience and, in turn, allows them to fully engage with him. Our audience participation system can also be used to receive simultaneous interpretation.

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