In a recent slam on the world not Apple, Time writer Harry McCracken said:
There’s never been a time when so much of the new stuff I look at is so very far from being ready for mass consumption. Sometimes it’s a tad quirky; sometimes I can’t get it to work at all.
I don’t think Mr. McCracken is trying to jump on the Apple fanboy bandwagon. It seems as if he is simply pointing out that many companies are shipping products without polish. Apple is certainly innovating quickly; and the rest of the market is having a hard time playing catch-up. For the most part, McCracken is probably referring to tablets, tv box tops, and phones.
There are some companies that continue to ship polished gadgets that deliver an awesome experience.
Focus on the Experience: It is so simple to pick up and play, you don’t have to spend hours mastering it.
Focus on the Polish: Where does this console excel? The Wii uses controllers that are ergonomic, innovative, intuitive.
Focus on the Experience: Logitech keeps updating their database online. So far it is pretty much any device under the sun.
Focus on the Polish: Slim and very comfortable to hold.
Focus on Experience: I just want a simple easy plug in computer monitor.
Focus on the Polish: Very crisp, clear and HD.
-Panasonic Lumix DMC-LS80
Focus on the Experience: This is a camera that could not be easier to use.
Focus on the Polish: Very comfortable; all buttons are exactly where they should be.
-Sennheiser HD 218
Focus on the Experience: One of the best headphones on the market, and you can get them for less than $50.
Focus on the Polish: Compact but with an excellent sound quality and noise cancellation.
McCracken is right. Apple’s products may not “just work” in a mystical way, but they do work. But it’s not only Apple that is shipping refreshingly polished products.
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