According to Reuters, Facebook paid American Farm Bureau Federation a staggering $8.5 million to acquire FB.com last year. This amount is 42.5 times more then the amount company paid to acquire Facebook.com. Fb.com was bought for sole purpose of Facebook’s new messaging platform which CEO Mark Zuckerberg announced back in november last year.
Farm Bureau(which uses fb.org as its primary domain) revealed that the organization earned $8.5 million on the sale of “a couple of domain names”. This also suggests that the transaction included more then one web address besides FB.com.
Facebook is obviously hoping that this investment pays off in the same way as Facebook.com did.